Friday, July 12, 2019

WHY THIS YEAR'S NORDSTROM POST LOOKS VERY DIFFERENT / PIVOT


It's that time of year again - the #NSALE is kicking off and I think it's safe to say we all have a love/hate relationship with it.  Over the last couple of weeks, I've had a combination of DMs and comments regarding the sale.  Some asking what my plan is this year and when I'll have my picks up and others thanking me for not filling my stories and their feeds with 'all things Nordstrom sale'.  Honestly, there's enough of that out there already.  

So, this year as I've pivoted quite a bit within this space, I thought to myself - how do I want to go about the Nordstrom sale this time around?  Are there a lot of great items on sale?  Sure.  Do they make it first come, first serve so that everyone freaks out and buys everything they can, as fast as they can?  Absolutely.  Will I be purchasing from the sale this year?  Yes, a few things.  However, do any of us need any of it?  Probably not.  Will I allow it to consume my mind + time while I'm on vacation?  Definitely not.

For years, I have set an alarm for 3AM EST, woken up early to shop the best from the sale + rounded up my favorites for you guys and spent countless hours creating content surrounding those items.  Blog post after blog post and instagram stories full of what you need and why you need it.  In turn, this sale has always been a huge source of income for me, as I make a small commission on anything that's purchased through my site.  Most years, it's been the highest revenue driver for me out of any month in the entire year.

However, I've said it before and I'll say it again, for me and in this season - the days of endless outfit posts have dissipated quite a bit.  I'm much more intentional about what's filling my closet (my time, my home, and my headspace) and to be honest, it's not a ton of seasonal, trendy pieces that I'll probably donate by this time next year.  

How can I preach minimalism + closet staples while also telling you that you NEED ALL of these things from the sale.  Oh, and you have to put them on your credit card to get them.

To be completely transparent, here are 4 reasons why I'm not promoting the sale like I typically do:

1. / It's too much.  There are staple things that I purchase every single year from the sale - and I will this year, too.  A few beauty items like my favorite Kiehl's lotion that will last me until next year's sale, a product or two I keep on constant rotation, and my favorite, Diptyque candles.  Always!  Aside from that, I may purchase a neutral cardigan that I'll throw on all season long, possibly a pair of flats from a brand like Vince or one I truly love, and a couple of things for J.  Other than that, I simply don't need any of it.  I spend upwards of $1000 each year because I get caught up in the sale.  Making sure I get it before it sells out and spending way too much money to do so.  Like I mentioned before, most of the pieces I purchase don't stay in my closet until the next year.  It's taken me 5 years to realize, why the investment?

2. / It's not realistic.  Let's be honest, the sale gets us all really excited for Fall, but for me, I can't even think about wearing those pieces I'm purchasing for another 4 months.  At least.  That's why I usually stick to a cardigan I can layer or something versatile because the rest of it will just sit pretty in my closet with the tags on it until the weather cools down.  Again, beauty favorites and possibly a home item or two make way more sense for me.

3. / I'm an influencer and I get sick of hearing about the sale.  If you follow a few fashion bloggers on instagram and/or read their blogs, you should turn the words 'Nordstrom Sale' into a drinking game today.  Actually, don't because you'll be down for the count.  And trust me, I get it - it's our job to promote things like this and let you in on our latest and greatest finds.  However, this sale has turned into be that x a million.  We all promote and share things that we feel are on brand for us, so to each their own.  But, knowing where to draw that line sometimes is half the battle.  And please know, I'm not bashing any of other blogger who is promoting this sale today.  There is absolutely nothing wrong with it.  Not in the last five years and not today.  I'm just letting you know why I don't feel right about it this year.  I'm fine with being, actually I want to be, the one influencer in your feed today who's not talking about it.

4. / I'm not the best one anyway!  Can I pick out the best neutrals from the sale and recommend them?  Absolutely!  However, there are so many other influencers out there who I love that take the time to review the pieces ahead of time, go into a store and try them on so that they truly know the quality, and work tirelessly to help you shop the sale the best + most efficient way.  My early alarm clock doesn't have anything on the time they pour into helping you navigate the sale!  A few of my favorites who will be ON IT today with the best #NSALE content is Jennifer Lake (statement pieces, work wear, and color), Fashion Jackson (my fellow neutral lover, basics at an adorable price), and Emily Ann Gemma (who has probably tried/tested every beauty product on the planet)!  If you're looking to shop the sale and need an amazing, honest resource to go to - these are your girls!

I'm currently still in Mexico and I'll be shopping the sale at some point today to grab my annual favorites and whatever else I think is actually worth the investment.  I will most definitely share with you what I purchase from the sale - aside from that, I just don't have it in me this year.  I so appreciate being able to be open + honest with y'all - I want this space to be one where we can call things for what they are, in a positive + uplifting way, and simply be transparent.  Over the last few years, getting to know and understanding myself more has changed this space in so many ways and I'm proud of that.  I have to, and always want to, practice what I preach.

I'll circle back around later today (while I'm on our flight home!) and update this post with what I purchased - until then, have a beautiful weekend!  Cheers, friends!

P.S. -MeganRunion.com is SO close to launching!!  Hopefully I'll have an exact date for you next week!, but I can't wait to share what we've been working on with you!

UPDATE - I just shopped the sale and got a few of my annual favorites!

I PURCHASED:

THREE of these Diptyque Candle Sets (I love them for home use + they're perfect for throwing in with a gift!)  If you want perfume included, this set is a great option, too!

This cardigan - size xs, in oatmeal - perfect for layering and transitioning into Fall, even with an all white look.

This hand soap for our guest bath - love Le Labo.

My favorite home diffuser I've been using for years!

My huge + favorite Kiehl's lotion - I purchase this every year and it lasts me until the next year's sale!  I use it almost every day, if not every other.

Lastly, I use + support Neulash and both of their products are on sale!  The lash serum + eyebrow serum both encourage hair growth and they're so good.

That's it!  We are seriously overwhelmed by all of your kind + supportive messages today.  We sat at breakfast, by the water, reading + responding to each one and I can't tell you how much it means to me.  You guys just get it and I'm so thankful for that.  So grateful for this community and love each and every one of you so much!  We're sipping on one last cocktail and about to head to the airport - thanks so much for stopping {back} by!  XX.
Meg

12 comments:

  1. Okay I think this is my favorite NSale post yet!! Totally agree with all of this- it's not a bad sale, but no reason to go crazy! This year I'm only buying 2-3 things and totally okay with that. Also- love Jenn Lake's NSale content!

    xoxo A
    www.southernbelleintraining.com

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  2. i love this post and your honesty and realness :)

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  3. Kudos to you for keeping it real and realistic. I too have fallen into the sale frenzy trap year after year and after this year's Marie Kondo-ing, I know I'm so much happier with less these days! Enjoy the rest of your vacation!

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  4. love this, I remember when it was just a sale and everyone could shop on the first day, of course there was no social media then but still

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  5. This post was a breath of fresh air. Thank you! I just discovered and followed you on IG because of it. I need to Marie Kondo my Instagram influencers, and this is the beginning.

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  6. Thank you for your perspective on the sale this year. It's honestly so refreshing as I've changed my shopping habits a lot over the past year to be much more mindful and sustainable and my feed is filled with so much consumption today, much of which will be worn a few times and sold or donated instead of loved for years to come. Glad to see you didn't let the sale get in the way of your time away ❤️

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  7. So incredibly sweet of you to include me in this thoughtful post. I love how intentional you are about this (and everything else). Miss you guys!

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  8. I agree, there is nothing wrong with it but I also agree about being overwhelmed on Instagram. I'm trying to stay off of it for a couple of days or even weeks as this dies down. Thank you for being so raw and honest, I really appreciate it.

    Hope you are enjoying your vacation!

    xoxo
    Sladja

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  9. I so appreciate this mindset and approach! :)

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  10. THANK YOU!! I get so tired of endless posts and what people bought from the Nordstrom sale. I usually go overboard, and end up returning so much��. This year I got a few barefoot dreams blankets to give as Christmas gifts and some LeLabo perfume. I am tempted to order a few more things, but nah...this is enough

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